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Graphic Design ... It's everywhere.
Every book, magazine, TV show, movie, product package, sign, poster, billboard, and website depends on it. It is simply the art of visualizing and communicating ideas-clearly, effectively, and if done well, memorably.
Our graphic design majors learn the latest industry-standard computer programs and how to use them on a professional level. But computers are only tools. A powerful concept is a designer's greatest strength, and computers don't create concepts. Generating ideas-lots of ideas-workable, effective ideas, is the foundation of good design and the backbone of the industry. Our graphic design students learn how to solve any visual communication problem through a creative, targeted, and effective design process. They also learn that good design doesn't always result from knowing the right answers to give, but knowing the right questions to ask. And they learn how to generate ideas-lots of ideas.
Our instructors bring all their professional experience directly from their studios or corporate work into the classroom, providing our students with a real-world, practical insight and focus. And they encourage them to see the world differently; to challenge cultural, social, and even visual perceptions; to reach beyond their own life experiences and freely explore their undiscovered potential
Digital Art
Art created on computers.
Digital art is a synthesis of illustration, graphic design, photography, and studio art practices and principles executed in a digital (electronic) format.
Sounds simple enough. But what does a digital artist do?
The invention and proliferation of personal computers and the many graphics programs that run on them has created one of the newest of our art and design disciplines. Professional digital artists are typically employed as illustrators and artists have been in the past-they only real difference being the tools they use. The personal computer has taken the place, for the most part, of more traditional tools such as pencils, pens, brushes, paints, ink, charcoal, and pastels. Many of our graphic design students are particularly drawn to the digital art discipline because it allows a creative and visual freedom that may be limited by the client imposed parameters of a graphic design project. Many of our illustration and studio arts students are drawn to digital art because it permits immediacy-a "see it right now" aspect to their artwork that may have been limited by the nature of more traditional artistic tools.
Our digital art students are trained on industry standard computer applications by knowledgeable faculty with backgrounds in both the fine arts and design. Their technical skills are honed to the point where the technology becomes invisible; where they're no longer thinking about how to use the tools, allowing for complete artistic freedom of expression.
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